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ADVERTISING IN ANNAPOLIS HOME MAGAZINE

 

Annapolis Home is direct mailed, distributed and widely read throughout greater Annapolis, the Eastern Shore, and the Washington D.C. region. The magazine is also available digitally, thus further expanding its readership.

The typical readers of Annapolis Home include those most likely to hire a professional designer, architect, custom builder, landscaper, financial advisor, and those looking to purchase a waterfront home. Our readers also dine at fine restaurants, travel the world, and acquire luxury items such as fine jewelry, cars, and yachts.

We seek advertisers who share our business philosophy. At Annapolis Home, we strive to showcase businesses that possess a strong commitment to high standards of professional integrity and customer service.

 

WHY ADVERTISE IN A PRINT MAGAZINE?

Studies show that advertising in a print magazine—more than any other form of advertising—helps a business build trust and loyalty among its clients. Advertising in Annapolis Home gives you a platform to keep your brand top of mind before this affluent market and allows you to expand your customer base.

Advertising across multiple platforms—both print and online—is often necessary for a business to thrive today. The typical small business in the greater Annapolis area spends about $10,000 to over $30,000 annually on
advertising per print magazine (i.e., direct mail), devoting 5% or more of its annual operating budget to advertising. Although print and direct mail magazine advertising are perhaps more expensive than other forms of advertising such as the internet, they are far more effective in building trust with discerning readers and strengthening a business’s brand. 

 

 

WHAT DO I MOST NEED TO CONSIDER WHEN DECIDING WHERE TO ADVERTISE?

The number one issue to consider is this: Does the magazine’s target readership reach the clients my business is seeking? Other important questions to ask include: How is the magazine distributed and to whom? Does the quality of the magazine—its graphics, paper, editorials—reflect the quality of my business? Does the magazine have a track record of stability and success?

 

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