Annapolis Home is direct-mailed, distributed and widely read throughout greater Annapolis, the Eastern Shore and the Washington D.C. region. The magazine is also available digitally, thus further expanding its readership.
The typical reader of Annapolis Home includes those most likely to hire a professional designer, architect, custom builder, landscaper, financial advisor, and to purchase a waterfront home, Readers also dine at fine restaurants, travel the world, and acquire luxury items such as fine jewelry, cars, and yachts.
Through its advertisements, Annapolis Home strives to showcase businesses that possess a strong commitment to high standards of professional integrity and customer service. We seek advertisers who share our business philosophy.
Studies show that advertising in a print magazine helps a business–more than any other form of advertising–build trust and loyalty among its clients. Advertising in Annapolis Home ensures that a business keeps its brand in front of this affluent market and allows a business to expand its customer base.
The typical small business in the greater Annapolis area spends annually about $10,000 to over $30,000 on advertising per print magazine (i.e., direct mailed), devoting 5% or more of its annual operating budget to advertising. Though print and direct-mailed magazine advertising is perhaps more expensive than other forms of advertising such as the internet, it is far more effective in building trust with discerning readers and strengthening a business’s brand. Advertising in multiple platforms, print and on-line, is often necessary for a business to thrive today.
The number one issue to consider: Does the magazine’s target readership reach the clients a business is seeking? Other important questions to ask: How is the magazine distributed and to whom? Does the quality of the magazine—its graphics, paper, editorials–reflect the quality of your business? Does the magazine have a track-record of stability and success?